ABOUT

CAROLINA TUCKER - DELVALLE

FOMO

FOMO

Tyler School of Art and Architecture 2024
Instructor: Paul Sherrif
Design: Carolina Tucker-Delvalle

DESCRIPTION

At FOMO our mission is to blend the creativity and connectivity of social media with a vibrant café experience. We aim to provide an interactive space where people can connect both online and offline.
Through our unique atmosphere, curated digital content, and exceptional pastries and beverages, we strive to be the ultimate destination for digital creators, influencers, and community builders.
Share and sip at FOMO café for the perfect post.

STYLE TILE

The use of Gothics Round Book and Helvetica Regular reflects a balance between playful personality and clean modernity. The blue, pink, and yellow color palette is bold, energetic, and highly visible on social media, evoking creativity and fun. Together these fonts and colors create a visually striking, scroll-stopping identity that resonates with a trendy social-media-savvy audience.

MENU

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FOMO’s menu highlights trendy, social-media-friendly desserts and drinks designed to be both eye-catching and shareable. QR codes link directly to the FOMO app for a seamless digital sharing experience, while promotions like “Sharable Sundays” encourage customers to enjoy dessert platters with friends and post their experience online.

FOMO APP

The FOMO app extends the café experience into a dedicated social media space where customers can post and share their FOMO moments. By engaging on the app, users have the chance to be featured in FOMO campaigns, attend exclusive influencer events, and unlock sweet deals and rewards. Weekly Sunday community socials further strengthen the sense of belonging, turning FOMO from just a café into a connected social community.

MERCH

The I ♥ FOMO shirts play off the iconic I ♥ NY design, tapping into instant nostalgia while keeping it fun and on-trend. The familiar look makes the merch instantly recognizable, shareable, and selfie-ready turning customers into walking brand ambassadors and reinforcing FOMO as both a place and a lifestyle.

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